Tiina Wilen is a leading premium positioning, business modeling, and systemization expert helping design + wellbeing professionals and brands grow without sacrificing quality and wellbeing.
She holds a Master of Science in Systems Engineering, Bachelor in Business, PMP® (Project Management Professional) Certification, and multiple diplomas in interior and graphic design. She spent nearly 15 years in the corporate world as an IT & Management Consultant, Product Manager, and Global Process Manager, where she was responsible for multi-million euro offshore operations and delivery performance leading global teams of over 300 software engineers and IT professionals.
She has worked as a CEO managing international brand launches, manufacturing, and distribution processes, and is now the CEO and principal strategist at Avenue and the publisher at TheDesigneur.com. Trilingual Tiina is originally from Helsinki, Finland and now lives in the Swedish countryside with her family of 4 humans and one spoiled Staffy.
She believes premium positioning and systems are the key ingredients to growing a spectacular, elegant business without headaches.
After launching her first business in the home decor industry and growing it quickly to sell in 17+ countries through partnerships and strategic distribution networks, Tiina saw that many small business owners, particularly in the creative fields, lack solid systems and processes that allow big companies to scale. Tiina and her team are now on a mission to grow profits, impact, and joy for small business owners worldwide.
They understand the true value they bring to their clients. They know exactly what levers to pull to make clients respect, trust & choose them.
They focus on building the future business by creating strategic assets that increase the company’s value, operational efficiency, and personal joy.
They design and consistently optimize the systems and processes that improve the client experience and acquisition, free up capacity, and increase profits.
Your Signature Brand Elements & Assets
Your signature style needs to be well-defined and recognisable, and your brand aesthetics, messaging, and assets need to attract the right clients.
Your Signature Method & Process
The process is the way you deliver your excellence.
This is critical in becoming the one and only choice, and making your clients trust you as a professional or company.
Your Signature Product / Service Offers
Your signature products/services are what your company becomes known for.
With the right offer portfolio, you can grow and scale with ease.
Your Signature Marketing Systems
Marketing is the second most important activity in any business.
Done right, and your pipeline is full. Done wrong, you waste tons of time and money.
Your Signature Sales Systems
If marketing is the second most important activity, sales is the most important.
You need to become comfortable inviting people to work with you.
Your Signature Visibility Systems
Become known in your industry requires strategic and consistent visibility activities (which you can automate easily).
Let's design and impelement the 7 critical steps of your Signature Client Experience so you can attract the best clients through social media, paid advertising, and partnerships, enroll them into your services with ease, and deliver the delightful touches that make your clients fall in love with you over and over again.
Design your signature marketing system to attract the right clients with ease.
You Attract the right people to your business every day.
Design your signature inquiry system.
You make inquiring your services simple, seamless, and an automated process.
Design your signature enrollment system.
You turn prospects into customers with confidence. Remove fear / uncomfort from your sales.
Design your signature onboarding system.
You ensure smooth, joyful, and profitable customer deliveries. Less Headache. More Joy.
Design your signature delivery system.
You have a systematic and professional value delivery with the delightful touches that make your clients trust and love you.
Design your signature offboarding system.
You turn customers into passionate advocates and recurring revenue.
Design your signature brand building system.
You leverage your most successful client projects to get publicity and build a strong brand.
**12-week access to Avenue Membership (not a Facebook group) incl bi-weekly live coaching calls & tech implementation labs, and a possibility to ask any questions, anytime.
Let me help you with implementation!
** Start when you are ready to implement
You can join the program anytime, and once you feel you need the support, just kickstart your 12 weeks in the Avenue Membership with access to calls & support. (needs to be started within 6 months from your enrollment)
ADDITIONAL RESOURCES & BONUSES
All the templates are easy to customize using canva.com - a free tool you can use online to create professional brand materials. I also guide you through how to use Canva!
Yes, you can join if you're ready and willing to build a business right from the start.
But, you need to know what you are selling, atleast on a theoretical level.
A typical Avenue client / student has been in business for 5-10 years, has a good revenue, and is ready to level up their profits, impact, and have more free time.
This is designed for them in mind, but with so comprehensive guidance that even beginners can follow along.
Nope. That's the exact reason we created this, to untangle the tech jungle. We are excellent at explaining complex stuff so that it makes it easy to understand and implement.
WARNING: you might even start to enjoy technology... it happens to our members all the time!
Do you prefer to build a house without a blueprint or design the blueprint before you build the house?
I thought so.
We cover the exact things your new website, brand assets, and social media need.
With the tools we have created for you, you will have a complete strategy for your new brand assets.
You can provide the complete plan including the tools you need to get the website you need and deserve.
YES! It's part of our bonuses.
The program is 7 comprehensive projects + bonuses. You can access it as long as you need.
You will also get a 12-week access to the Avenue Membership with bi-weekly calls and a possibility to ask any questions inside the training portal.
We're working on translations right now, let us know your preferred language and we will try to prioritize it!
We decided to add a 12-week access to our membership platform where we offer live coaching and implementation calls.
The great news is this: you can start the 12-week membership the moment you join the program, or go through the program by yourself first, and then join when you need more help!
Maybe you're entering your busiest season now, but want to to secure your spot before we increase the price?
Join now and implement when you have more time.
Whenever you are ready, you can activate your 12-week support inside the portal.
This provides you with great flexibility and possibility to secure your spot at the current rate, even if you need to postpone your participation a while.
Please note that you need to activate your membershgip within 6 months from your enrollment.
Naturally, putting together your Signature Systems will require some tools, so you will need to invest in tools to make it work.
However, we will cover many alternatives that work for all budgets, from free to paid!
You can continue working with us or not.
The most important is this: you finally have your Signature Systems in place and bringing you customers with ease.
Of course! The bonuses will be available after you have completed the guided program.
As part of your experience, we have created tools for you that help you organize your development.
- a project plan to complete the whole training
- 10 weeks of step-by-step instructions what we do each week + timely guidance
You can choose to follow along or just tailor your own path.
We help you put together your own client experience system, so unless you decide not to actually implement it, of course it works!
We are particularly specialized in building an EXPERT business, and how you want to deliver your expertise, that's up to you.
If you do the job, our systems and strategies work for your business.
You need to be ready to build it though.
Workshops on Thursdays. We alternate the hours to suit all timezones.
A few hours a week. But you can go through the materials at your own pace.
That's okay, join the program now and go through it when you have time.
NOTE: this is right now offered at an intro price. We will increase the price soon, so the sooner you join, you can secure the 55% off, and access it anytime, including the future uppdates and bonuses.
You will meet your coach at the workshops and Q&A calls, and inside the training portal.
Tiina Wilen, the founder of Avenue.
Of course. If you don't like this, we are more than happy to refund your money within 7 days from your purchase.
You will get a receipt from us that you can add to your accounting.
You will also get an invitation to log into our training portal and get started with the program.
This is a consulting & coaching service with EU VAT...
If you are a Swedish company --> VAT will be added.
If you have a valid EU VAT number --> no VAT is added.
If you are an EU company without a VAT number --> VAT will be added.
No business yet & in EU? --> VAT will be added.
UK --> no VAT is added.
If you're outside of EU VAT zone --> no VAT is added.
If this is confusing, please check with your accountant :)
Send them to me and I will get back to you!